Value Matters Newsletter. Fortnightly content to grow B2B sales

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The Value Matters Newsletter

Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.

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What is a key customer, anyway?

Introduction The next time you meet with senior leaders from different functions in your organisation, take a moment to reflect on these two essential questions: Who are our top 10 customers? How did we decide they should be in the top 10? You are really asking, who are our key customers, and...

by Mark Davies — Apr 22, 2025 kam key account management

KAM as Your Hidden Competitive Advantage: The Power of Causal Ambiguity

Introduction: The Invisible Edge In a world where products become commodities overnight and innovation cycles shrink to months instead of years, what's left to differentiate your offering? There's something powerful happening at the boundary between your organisation and your most important cus...

by Mark Davies — Apr 15, 2025 kam

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