The Value Matters Newsletter
Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.
Tags: offer development & innovation
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5 steps sell anything
What B2B can learn from selling an old vase
What a dusty box of ceramics taught me about B2B selling
Here is a confession. I had forgotten I owned something valuable.
Not metaphorically. Not in some abstract, philosophical sense. I literally owned two pieces of highly collectable early-twenti...
by Mark Davies —
Mar 03, 2026
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offer development & innovation