
The Value Matters Newsletter
Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.
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3 things that kill KAM performance.
INTRODUCTION
Today, more than ever, B2B firms need to focus their business growth effort on the highest potential customers.
That handful of your customers represents both your current business and future growth. They represent higher potential, but are typically more demanding. And they attrac...
by Mark Davies —
Sep 09, 2025
kam
key account management
value