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The Value Matters Newsletter

Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.

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How Customer VALUE PROPOSITIONS Power B2B growth.
INTRODUCTION   Welcome to the 6th Newsletter that describes the five major themes of customer management - VALUE PROPOSITIONS. Whilst this is being described last, it is arguably the most important of the five customer management capabilities.  Why?  Because it describes what the customer buys.  ...
Jul 15, 2025 odi value propositions
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