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Correct Link to article

by Mark Davies
Jun 03, 2025
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An update to the last Newsletter..

 
How to write a compelling strategy on 1-page.

 

Dear valued Newsletter subscriber,

There was a mistake in the last Newsletter published today, Tuesday, 3rd June 2025.

The links to download the article (How to write a compelling strategy on 1 page) were incorrect.

Stupid - given that the article download was the primary benefit of the Newsletter! 

 

What can I say.. I messed up.

·       

 

You guys deserve better...

 

Anyway.. Here is the correct link to download the article.

DOWNLOAD HERE - How to write a compelling strategy on 1 page PDF ARTICLE 

 

So sorry for the inconvenience! 

Mark Davies

Creator and writer of the Value Matters Newsletter

Value Matters Website 

 

 

 

 

 

 

 

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The 5 Steps of a High-Impact KAM Training Programme
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Is Your KAM Programme Good Enough?
20 Questions to find out.   INTRODUCTION If you're wondering why your top accounts aren't growing faster, the problem might be your Key Account Management (KAM) capability. We put together 20 questions that instantly diagnose the gaps. But first, let's talk about what most organisations get wrong about KAM.   B2B Suppliers NEED a KAM programme that delivers results Here's something you might al...
The 8 Competences of Ninja Key Account Managers
INTRODUCTION Last year, I worked with a manufacturing company that had just promoted its star salesperson (let’s call her Joan) to Key Account Manager. Joan was brilliant. She consistently hit 130% of quota, customers loved her, and she had a gift for closing deals that made the rest of the team look like amateurs. But six months into her new role, Joan was miserable. Her key accounts were stag...

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Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.
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