← Back to all posts

Correct Link to article

by Mark Davies

Jun 03, 2025

Connect

An update to the last Newsletter..

How to write a compelling strategy on 1-page.

Dear valued Newsletter subscriber,

There was a mistake in the last Newsletter published today, Tuesday, 3rd June 2025.

The links to download the article (How to write a compelling strategy on 1 page) were incorrect.

Stupid - given that the article download was the primary benefit of the Newsletter!

What can I say.. I messed up.

You guys deserve better...

Anyway.. Here is the correct link to download the article.

DOWNLOAD HERE - How to write a compelling strategy on 1 page PDF ARTICLE

So sorry for the inconvenience!

Mark Davies

Creator and writer of the Value Matters Newsletter

Value Matters Website

Responses

Join the conversation

t("newsletters.loading")

3 ways that KAM powers B2B Innovation

INTRODUCTION The innovation challenge haunts every boardroom. B2B executives know they must innovate to survive, yet most innovation efforts collapse under their own weight. The statistics are sobering. According to Harvard Business School's Clayton Christensen, 95% of product innovations fail (MIT Professional Education, 2023). Research from Bain suggests that between 70% and 90% of all inno...

What is the kingpin of any customer management strategy?

How to segment your customer portfolio INTRODUCTION Here is a question that keeps commercial leaders awake at night: Why do some customer relationships flourish while others quietly drain resources and deliver diminishing returns? The answer, more often than not, lies in a fundamental mistake. Most organisations segment their customer portfolio using a single metric: last year's sales. It see...

The 5 Steps of a High-Impact KAM Training Programme

Why Most Training Fails—and How to Build One That Actually Works INTRODUCTION For over twenty years, I've had a front-row seat to a common issue: most Key Account Management training programmes don't work. Not because the content is wrong. Not because the trainers aren't skilled. But because they treat KAM like it's just another sales technique to master over a two-day workshop with some Po...

The Value Matters Newsletter

Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.