The Value Matters Newsletter
Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.
Tags: customer segmentation
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What is the kingpin of any customer management strategy?
How to segment your customer portfolio
INTRODUCTION
Here is a question that keeps commercial leaders awake at night: Why do some customer relationships flourish while others quietly drain resources and deliver diminishing returns?
The answer, more often than not, lies in a fundamental mistake.
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by Mark Davies —
Dec 02, 2025
customer segmentation
kam
strategy