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Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.

Tags: customer segmentation

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What is the kingpin of any customer management strategy?
How to segment your customer portfolio   INTRODUCTION Here is a question that keeps commercial leaders awake at night: Why do some customer relationships flourish while others quietly drain resources and deliver diminishing returns? The answer, more often than not, lies in a fundamental mistake. ...
by Mark Davies — Dec 02, 2025 customer segmentation kam strategy
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