The Value Matters Newsletter
Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.
Tags: innovation
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3 ways that KAM powers B2B Innovation
INTRODUCTION
The innovation challenge haunts every boardroom.
B2B executives know they must innovate to survive, yet most innovation efforts collapse under their own weight. The statistics are sobering. According to Harvard Business School's Clayton Christensen, 95% of product innovations fail ...
by Mark Davies —
Jan 20, 2026
innovation
kam