
The Value Matters Newsletter
Weekly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every Tuesday I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.
Tags: key account management
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What is a key customer, anyway?
Introduction
The next time you meet with senior leaders from different functions in your organisation, take a moment to reflect on these two essential questions:
Who are our top 10 customers?
How did we decide they should be in the top 10?
You are really asking, who are our key customers, and...
by Mark Davies —
Apr 22, 2025
kam
key account management