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Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.

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Value Selling with the Customer P.A.I.N.S. Method.   Introduction In the 2013 Martin Scorsese film "The Wolf of Wall Street," a dramatisation based on the memoirs of Jordan Belfort, we witness the rise and fall of a stockbroker whose firm Stratton Oakmont, engaged in rampant corruption, fraud and...
by Mark Davies — Sep 23, 2025 value-based selling
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