Value Matters Newsletter. Fortnightly content to grow B2B sales

The Value Matters Newsletter

Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.

Tags: strategy

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7 Reasons Why AI Makes KAM More Critical Than Ever.

Why the same forces destroying traditional selling are making Value-Based KAM your only sustainable advantage Most B2B leaders are avoiding this shift in thinking: AI isn't just changing how we sell; it's obliterating the entire foundation of "traditional" selling while simultaneously making st...

by Mark Davies — Oct 07, 2025 kam strategy

Correct Link to article

An update to the last Newsletter.. How to write a compelling strategy on 1-page. Dear valued Newsletter subscriber, There was a mistake in the last Newsletter published today, Tuesday, 3rd June 2025. The links to download the article (How to write a compelling strategy on 1 page) were incorre...

by Mark Davies — Jun 03, 2025 strategy

How to write a compelling strategy on 1 page

The First Stage to Develop Customer Management as a Competitive Edge INTRODUCTION There's a moment that comes to every business leader. Perhaps you've experienced it yourself? You're sitting in a boardroom, and someone asks the deceptively simple question: "So, what exactly is our strategy?" ...

Jun 03, 2025 customer management kam strategy

5-Stage Model for Breakout Sales Growth

A framework for customer management excellence. INTRODUCTION I've observed a curious phenomenon across countless B2B organisations over the past 25 years. Companies with brilliant products, robust intellectual property, and deep technical expertise often struggle with the most fundamental bu...

by Mark Davies — May 27, 2025 customer management strategy

The Value Matters Newsletter

Fortnightly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every fortnight I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.

Tags: strategy

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